Price and Item Specifics

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Price and Item Specifics

Price and Item Specifics – dropshippinng ebay item specifics

 

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Item Specifics have always been important on eBay, but never more so than today. In some categories such as Clothes Shoes and Accessories they’re absolutely essential if you want your products to be found, but in truth your sales will be harmed if you don’t use them in all the categories that you list in.
The task has been made somewhat easier for certain products for which eBay have catalog data, but in other categories it’s up to you the seller to fill out Item Specifics.

So what exactly do Item Specifics do? Well you’ve probably noticed that whenever you search for an item on eBay you have the ability to narrow down your search using the left navigation bar. eBay call this navigation bar the “Product Finder”.

On top level eBay searches the Product Finder narrows a search by location, listing format and currently in the run up to Christmas the option to search for listings which offer express shipping. As you drill down into eBay sub categories to narrow your search eBay start to offer more options such as brand, colour, size and condition. Additional item specifics will then be category dependant for instance in clothing there will be more sizing options such as chest and waist measurement and for computers and laptops processor type and speed, memory, hard drive size etc.

For clothing items specifics are more important than ever, with the launch of the Fashion Hub all clothing without item specifics are excluded from search results. eBay direct buyers to purchase jeans by waist and leg length and if your items don’t have item specifics then they’ll be totally hidden.

Sadly there are still thousands of listings without item specifics. A search today for Mens Jeans returns over 66,000 items but one third of these – over 22,000 listings for jeans have no waist size item specific. If you’re one of the sellers who haven’t filled out the waist size item specific for a pair of jeans then theirs little chance a buyer will locate your item.

Getting Dropshippinng eBay Item Specifics right

It’s important to work with eBay when entering item specifics. You might think that completing each specific as accurately as possible will ensure that your item is found, but that couldn’t be further from the truth.

To make certain that your items are found you need to use the item specifics that eBay show to buyers. The most obvious example of this is colour – eBay typically display a limited set of colours which currently include: aqua, beige, black, blue, bronze, brown, burgundy, clear, gold, green, grey, multi-coloured, orange, pink, purple, red, silver white and yellow.

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