How the Cassini Search Engine works

Dropshipping eBay Lister Software

How the Cassini Search Engine works

Are you having trouble with eBay Cassini Search Engine?

Are you one of those eBay sellers who use to sell a ton on eBay and when they released the Cassini search engine your sales dropped out of nowhere?! Well you aren’t the only one! In this post I’ll be giving you 18 tips to help YOU dominate your competition and eBay’s search engine so you can get your sales back on track!

What exactly is SEO Cassini?

Cassini is eBay’s new search engine that was rolled out in 2013. If you have been an old school eBay seller and your sales have never been the same since then, you probably have not changed your listing style to accommodate the needs of eBay Cassini.

Remember the days when you could flood eBay’s search with multiple listings with different keywords in the title? Or how sellers would make 10 different listings of the same product with different titles and you would dominate the search results? Well with Cassini and eBay’s duplicate listing policies, those days are long gone and I’m sure you’ve noticed that already. I mention this, because I have regular chats with old school eBay sellers about the old tactics that people use to do, but no longer work due to Cassini and eBay’s new listing policies.

I won’t go in-depth into Cassini, because you can find more info about it here direct from the source written by Hugh Williams who was VP of Search at eBay.

How the Cassini Search Engine works

Before I give you any tips you need to know how eBay Cassini operates. I’ll be sharing a video that will help you understand how the Cassini search engine works. Please watch this video by Todd Alexander before reading my tips, as the video will help you understand my tips better so you can execute your new listing strategy! Please don’t forget to write your own notes down. I’m a big believer of the best way of learning is doing, so there’s a reason I didn’t summarize the video in writing for you.

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