SEO for eBay Stores

SEO for eBay Stores

SEO for eBay Stores: Name, Description, & Categories

In addition to your listing titles and descriptions, eBay Store owners benefit from additional features and opportunities to optimize their stores.

Store Naming and URL
Store Description
Custom Pages
Custom Categories
Listing Headers
Search Engine Keywords

Store Naming and URL

The Store name you choose determines your Store’s web site address (URL), so choose a descriptive store name that tells buyers what you sell. This will also help Web search engines find your Store when buyers are looking for the products you offer.

CORRECT:   Ben’s Computers
INCORRECT:   Zebra Park

 

Store Description

A Store description helps increase the likelihood of appearing in search engines.
Use keywords that people enter when searching for your products
Be sure your description accurately represents the products in your store
Use a Store theme that includes your Store description in the header

Custom Pages

Custom pages are a set of unique pages you can create or edit for your Store to help showcase items and special promotions, describe the history of your business, etc. Use all the custom pages available to you – they’re great real estate, and provide a great SEO opportunity for your business.

 

Custom Categories

Help buyers browse your virtual shelves-create and organize up to 300 categories and subcategories for your Store. Be sure to use relevant, popular keywords in your custom category names.

As an example, if you offer laptops, desktops and printers in your store, clearly specify your product offering with custom categories. Search engines will not recognize generic terms such as Category 1, Category 2, Other etc.

CORRECT:
Laptops
Desktops
Printers

 INCORRECT:
Category 1
Category 2
Other

 

Listing Headers

Today, Store owners can link up to five Store categories in the Listing Header. Opt-in to show listing headers in your listings, and link to some of your most important Store pages. Remember, it’s important to link to your Store pages wherever possible

Search Engine Keywords

Store owners can customize keywords associated with each Store Page to increase the chances of buyers finding their store pages when using search engines. Be sure to edit your primary and secondary keywords. Note that eBay uses these keywords to create Page Titles and Meta Tags, so be sure to update these appropriately!

Choose a descriptive store name

Unless you have a very successful brand name, it’s unlikely that your eBay store will be found on search engines if it’s called something irrelevant like ‘Stripey Zebra’. Instead, pick something that tells users what you sell, as your store name will determine your store’s URL. For example, ‘Jay’s Computers’ may be simple, but it sums up what you sell effectively.

Use appropriate keywords

In the description of your store, you need to use keywords that people are likely to search for, but they also need to be accurate of what you sell. There’s little point in mentioning Apple computers if you don’t sell them, for example. In addition, you need to choose a store theme that includes the store’s description in the header, so buyers can instantly get a good idea of what you sell.
Remember that you can associate primary and secondary keywords to each store page you have. Make use of this function, as it will increase the chances of shoppers finding your pages via a search engine.

Make use of custom categories and pages

If you just stick to generic categories, such as category one and category two, no search engine will pick them up. Moreover, it will be very difficult for eBay users to find what they’re looking for. Instead, divide your products into specific categories. You can create up to 300 categories and sub-categories, so you might as well make good use of them. In fact, it’s a good idea to use all the custom pages you’re given access to, as they present a great search engine optimisation (SEO) opportunity.

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